Understanding Your Brand
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Developing a brand is easiest when we align it to our natural strengths. For example, if I want to be known as the best baker in my city, I have a lot of work to do, because I don't know how to bake. That would be an achievable aspirational brand, but would take a tremendous amount of effort to get there, and I likely wouldn't be able to. Instead, look within your own natural gifts to brand on things you're already good at. For example, if you're an electrical engineer (EE) and you have a natural passion for renewable energy, you could develop a brand as the EE for renewables. When people see you, they think "EE renewables." To develop this brand, you do not need to learn new skills, you only need to learn more about the renewable industry, and tie in that existing knowledge.
Branding for leadership is similar.
Lesson 1 : WHAT IS A BRAND?
A Brand is:
A logo or image that differentiates
An important factor in how we feel about people or companies
The central focal for all actions that a company takes
A personal brand is:
Always there, even if there was no intention to create it
The subconscious feelings and emotions people get when they see you
Essential for being promoted to leadership positions
Something that can be changed
Lesson 2 : REFLECTION
Lesson 3 - YOUR BRAND AT WORK
Lesson 4 - WHY CHANGING YOUR BRAND IS HARD
Lesson 6 - CREATING YOUR NEW BRAND
The most critical actions to reengineering your brand are
Consistent daily actions
Not waiting for opportunities within your work
Having a clear brand vision
Select the opportunity areas to create your brand
Your direct work environment
Volunteer opportunities in employee resource groups
Outside work activities
Social Media
Which of these are the benefits of using social media to promote your brand
Faster feedback
Engage with other employers that do not hold "brand baggage "
Become a thought leader in your industry